January 8, 2009 at 4:15 pm · Filed under Entrepreneur, article marketing, best writing practices, bio boilerplate, biographical background, writing a bio, writing hints
Do you want people to listen to you? Do you want to be seen as the professional you are? People will accept your word as an authority if you present yourself as one. Make people see you as the professional you really are by following this outline to make your bio stand out:
1st Paragraph:
Define who you are, your specific skills, where you are from, and perhaps a positive a brief pertinent professional testimonial quote.
2nd Paragraph:
What are you doing right now? What professional activity are you currently working on or what new product or service do you have rolling out? Clearly state why you have the need to get this bio out to the world.
3rd and 4th Paragraph:
Include important background information on your company, past experience, accomplishments, and awards should be presented here. 1-2 more testimonials are useful here.
Ending:
Don’t be flowery and don’t waste words. Economy and brevity are needed as you really only need a 1 page bio.
Where to sprinkle your bio:
Article Marketing
Press Releases
Media Kit
Professional Organizations
Your Website
January 7, 2009 at 5:46 am · Filed under author writing hints, best writing practices, edit, editing, edits, how to write a book, self-edit, writing, writing hints, writing vocabulary
The nit-noid editing for spacing, capitalization, and usage is just a matter of training your eye to seek out the errors. Reading a paragraph word by word backwards will often identify all kinds of typos to the casual editor. Spacing can be corrected using word processing tools like “replace.” A few of the other annoying parts to examine are:
- Font and type size
- Margins
- Headers and Footers if required
- Table of Contents and Header Consistency
- Spell check
- Content for missing paragraphs, sections, etc
With patience and plodding thoroughness you can make your way through the document with confidence. A little more work on the front end of the project will get your work into your audience’s hands faster.
Story telling is a good way to keep the reader hooked on the material so they will continue reading; however, make sure your stories have a point. For every story make a point and for every point have an illustrative story. When looking at your work with an editor’s eye look for the way the words and the story work together. Learn everything you need to know about how to write to be read.
Writing to be read means thinking like the reader. Speak to the reader in a way that is appealing and engaging and appeals to them on an emotional level. Use varied sentence lengths but avoid constructs that are really complex to follow. Make your point quickly to keep the content moving. Avoid excessive use of adverbs, passive voice, and other empty words that add nothing to the overall content.
You may craft some really cool sentences that you have to part with in the interest of good fast moving content. Good editing makes the work more effective and more likely to make you look like the content genius you are!
