Writing for Today’s Non-Fiction Reader

Modern readers are spoiled. They want short compact sessions for their reading. That is why all the successful books published in non-fiction in the last 15 years have had short succinct chapters. The books may be long but the chapters are not. If you envision 25 page chapters, you may exceed the staying power of the majority of the reading audience.  Create each chapter so it can stand alone and GET TO THE POINT FAST!

Target your chapters to provide profiles (rich and famous, up and coming, unsung heroes, etc) and to tell a good story. Develop a lead in to each chapter with the aim to get your reader’s attention and to keep it. Use powerhouse leads that literally punch your reader in the nose from the first paragraph. You have to hook the reader from the start. 

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