Aiming At Amazon – A Guide for Self-Publishers

Title: Aiming at Amazon

Author: Aaron Shepard

Published: 2007 self-publishing how to book

Ever thought of what is in the long and arduous list of tasks that a self-published author must consider when embarking down this path? Aaron Shepard has written a fairly detailed book on how to create and publish a book that can proudly find a home on Amazon and even find a marketable niche there to boot. Covering all the details from hiring an editor to deciding on fonts and margins, this book can take the inexperienced through the rudimentary steps of getting from final draft to market. What is missing is depth and step-by-step directions on how to get the individual elements done. While the book provides a good overview of the process of self-publishing; it does appear to be miss-named.  Aiming at Amazon implies the bulk of the book will be on how to market and take advantage of all that the marketing giant has to offer; however, you have to wait until page 74 to get the first glimmer of Amazon hints.

The hints and tips are quite good that Shepard suggests but from the start I was annoyed that the man does not eat his own dogfood! He waxes almost poetically on cover design (both fore and aft) and yet his are woefully not in line with his guiding principles. Despite his own book design flaws, overall this is a handy resource to have on hand. The index makes it thumbable and easy to reference as you target your own marketing efforts at Amazon. Get it if you see it at a used bookstore or on a table at the book exchange shelf in the library but there are other books out there more worthy of full price.


One response to this post.

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