Social Media Marketing an Hour a Day – Dave Evans

Title: Social Media Marketing an Hour a Day

Author: Dave Evans

Publisher: Sybex – Imprint of Wiley

Date: 2008

Price: 29.99

Anyone who has a product or service for sale needs to consider the impact of social media marketing on their marketing efforts. Dave Evans makes it easy to organize your time and energy on social media marketing with his new book, Social Media Marketing an Hour a Day. Highly practical and easily applied, this guidebook makes it easy for even the most reticent to tap into the synergy of the social web.

Evans’ book is a solid resource for understanding not only the individual social platforms but also how expansive the impact of each individual campaign can be. Regardless of the channel(s) chosen, Social Media Marketing an Hour a Day steps you from campaign development to results analysis. Regardless of where you are in social media marketing experience this book will have some strategies and metrics you can implement in your marketing efforts immediately.

Easily read and digested, Social Media Marketing an Hour a Day is a good investment for your business, non-profit, or organization.  It will help you not only make a plan and connect all the dots, it will also help you execute and evaluate their effectiveness. A good buy. This one is worth full price!

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