Virtual Book Tours

What is a Virtual Book Tour?

A virtual book tour is a well organized marketing effort that directly involved the author with a highly targeted ‘warm’ audience. It incorporates using traditional promotional efforts with new online audience platforms. Some tour stops include:

  • Websites
  • Blogs
  • Podcasts
  • Internet Radio
  • Social networking sites
  • Youtube channels

While on tour authors post interviews, guest post on blogs and websites, give live interviews, provide book excerpts, and engage in dialog with audiences on line.

Each stop along the way has been vetted for:

  • High traffic volume related to your topic and keywords
  • Age of site
  • Frequency of posts
  • Level of interaction between previous blog content and readers

Think of all the time and money you save by giving a virtual tour as opposed to a live book store tour! Live book store tours are often under marketed and often the crowd that shows up is random and may or may not be interested in your book. A virtual tour allows you to interact with thousands of people who are already interested in your content and who will share their experiences on line with their friends thus creating the opportunity for a viral spread of your book to more audiences.

Why do Authors Need to Begin a Virtual Book Tour?

In today’s tight publishing market it is hard to compete and stand out from the rest of the 400,000+ books released in a year. Hoping to get an independent book seller to promote your book is difficult and expensive. If you are a traditionally published author your publisher will spend as little as possible on promoting your book yet expect you to sell, sell, sell! Virtual book tours are an inexpensive way to promote your book, increase your book sales, and grow your author’s platform.

Here are some potential benefits of a virtual book tour:

  • Builds author credibility
  • Increases author visibility and book buzz
  • Expands author platform
  • Reaches highly targeted warm market in a short amount of time
  • Creates backlinks to your website which increases your page rank with Google, Bing, etc.
  • Expands author’s professional contact base
  • Saves money and time

A successful virtual book tour increases an author’s online exposure, drives additional traffic to your author website, increases your search engine rankings, and most importantly: sells more books! All from the comfort of your own home. No more jet lag. No more loading boxes of books in your trunk and driving village to village to promote your book and then lugging the half full books back home. A virtual book tour is less expensive and highly targeted to your niche and your audience.

What Does it Take to Create A Virtual Book Tour?

Authors who don’t like talking to their audience and are Luddites probably are not a good fit for a virtual tour. If you have a passion for your subject, you like interacting with people interested in you and your content and you play well with others…by all means! This is for you! All it takes for a virtual book tour:

  • Published or soon to be published book that will be available for online orders
  • Reliable internet connection
  • Time to devote to the process (2-3 hours per tour stop visit)
  • Positive Attitude

That’s it! It helps if you already have an author’s platform to work from. Your social networks, author website or blog, etc. are all great resources to an author. If you don’t have any of these let us help you get started building them. It is simple to do and provides significant exposure for your work.

Virtual Book Tour Packages:

Basic – Tour Length 2-3 weeks ($200)

  • 8-10 Tour stops with bloggers
  • keyword research
  • niche identification
  • book review on mywritingmentor blog
  • press release for tour

The basic package can be a recurring monthly program (with a 6 month minimum commitment) at $69.00 per month.

Bronze Tour Length 4-6 weeks ($350)

  • 15-20 Tour stops with bloggers and podcasters
  • keyword research
  • niche identification
  • book review on mywritingmentor blog
  • press release for tour
  • each tour date and site promoted on mywritingmentor blog and social sites
  • 1-2 hour interview preparation for tour
  • evaluation and feedback of author platform

Silver Tour Length 8-10 weeks ($750)

  • 30-40 Tour stops with bloggers, podcasters, and internet radio sites
  • keyword research
  • niche identification
  • book review on mywritingmentor blog and on Amazon (or similar site of your designation)
  • 2 press releases for tour (1 promoting each half of the tour)
  • each tour date and site promoted on mywritingmentor blog and social sites
  • 1-2 hour interview preparation for tour
  • evaluation and feedback of author platform
  • author website search engine optimization analysis

Gold Tour Length 6 months ($2200)

  • 80-100 Tour stops with bloggers, podcasters, and internet radio sites
  • extensive keyword research
  • niche identification
  • book review on mywritingmentor blog and on Amazon (or similar site of your designation)
  • 6 press releases for tour (1 per month of tour)
  • each tour date and site promoted on mywritingmentor blog and social sites
  • 1-2 hour interview preparation for tour
  • evaluation and feedback of author platform
  • author website search engine optimization analysis and recommendations
  • Youtube channel and youtube video creation

2 responses to this post.

  1. This is so cool! I’ll definitely share it with my would-be authors/new clients!

    Jennifer Manlowe, PhD
    Author & Memoir Writing Coach
    http://AuthorizeU.com

    Reply

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